You Hired A Drone Company For Your Commercial Property: Now What?

The main opportunity lies not in simply having the media created, but what is done AFTER the media is created. Instead of simply posting the photos or videos once, utilizing strategies and techniques to drive traffic to and create engagment around the content and properties is the greatest opportunity for elevated marketing over the competition. While indoor drone tours have emerged as a groundbreaking tool, providing immersive, detailed views of properties, the true value lies in effectively utilizing these tours. This guide offers insightful strategies and practical tips to maximize the impact of your indoor drone footage and photography, ensuring a significant return on your investment in these cutting-edge services.

Understanding the Potential of Your Drone Tour Content

The content you spend an arm and a leg on to help market your property needs to be used in a way that maximizes both your return on investment and eyeballs on the content and property, both to build your brand and to help drive your call to action for the property.

Strategic Placement of Visual Content

Website Optimization with your Indoor Drone Tour:

• Embedding indoor drone tours on your website not only captivates visitors but also keeps them engaged longer, which is a positive signal for search engines. Highlighting these tours in property listings provides a modern, dynamic presentation of your spaces. The way the tour flows from area to area seamlessly is the most effective way to have someone tour your property, and showcasing it on your website and property site is very important.
• Incorporating drone footage into blog content, like market analysis or property spotlights, enhances the richness of your narratives, bolstering your site’s SEO with engaging multimedia. Repurposing the tours into written word about the property and market is a great way to maximize the distribution of the content.

Enhanced Email Campaigns with Drone Visuals:

• Using stills and GIFs from your indoor drone tours in email campaigns instantly grabs the recipient's attention. Linking these images to the full video on your website can significantly increase traffic and engagement while giving the recipient a glimpse of the best part of the property to pique their interest.
• Segmenting your email list and tailoring the drone content accordingly ensures that each recipient receives relevant and compelling visuals, increasing the likelihood of engagement and conversion. You can segment the drone tour content into short-form pieces of certain aspects of the property (something we provide here at Epic Drone Tours).

Social Media Mastery

Platform-Specific Strategies for Your Indoor Drone Tours:

• On visually-driven platforms like Instagram and TikTok, snippets from your indoor drone tours can create highly engaging posts and stories. Utilizing location tags and relevant captions that tie into current events and popular culture broadens your reach, attracting potential buyers and investors.
• LinkedIn offers a more professional angle, where combining drone footage with insightful commentary positions you as a knowledgeable and innovative industry leader, building your brand while marketing your property.

Crafting Engaging Narratives:

• The key to social media success is storytelling. Pair your drone footage with captivating captions and insight that provide context and invite interaction. This approach engages viewers and encourages shares and comments, amplifying your reach and the potential for virality. If you can create content that looks different from everyone, you'll eventually win in the organic distribution game.

Interactive Video Features

Adding Clickable Hotspots to Indoor Drone Tours:

• Interactive hotspots in your videos can provide viewers with more detailed property information or direct them to a contact form, creating a seamless user experience that encourages immediate action and interaction. Treating your marketing strategy like a funnel leading to action is a great way to capture the reach you get from distributing your content properly.

Hosting Virtual Q&A Sessions:

• Leveraging your indoor drone tours during live Q&A sessions on platforms like Facebook or Instagram Live is an idea that adds a dynamic layer to your engagements. It allows potential clients to explore properties virtually while having their questions answered in real time, enhancing the personal connection and trust in your brand. This also counts as "evergreen" content that can be referred to any time your customers have questions but weren't able to see the live.

Utilizing Video in Client Presentations

Dynamic Presentations with Drone Footage:

• Incorporating segments of your indoor drone tours into client presentations transforms them from static pitches into dynamic, engaging experiences. This not only showcases the property effectively but also demonstrates your commitment to innovative marketing techniques.

Creative Content Repurposing

Short Video Ads from Indoor Drone Footage:

• Repurposing segments of your indoor drone tours into short, impactful advertisements for platforms like YouTube or Facebook can significantly enhance your online advertising presence, attracting a wider audience and leading to more reach for the top of the funnel we discussed previously.

Educational Content Creation:

• Use your drone footage to create educational content about commercial real estate trends, property investment tips, or architectural highlights. This not only positions you as a thought leader but also showcases your properties in a contextually rich setting.

Collaborative Marketing Efforts

Local Business Features in Drone Tours:

• Collaborating with local businesses and featuring them in your indoor drone tours can provide a comprehensive view of the property's community and amenities, offering potential buyers a deeper understanding of the location’s value. Is there a famous restaurant or Library next to the building? Ask if they can be included in the video to show the great nearby landmarks and build a relationship with a local staple in the community.

Analytics and Data-Driven Strategies

Tracking Performance of Indoor Drone Tours:

• Monitoring how your indoor drone tours perform across various platforms provides valuable insights into viewer preferences and behaviors, guiding your future content and marketing strategies. Tracking the data is key, rather than simply posting and forgetting, hoping that you'll get great results.

Leveraging indoor drone tours in commercial real estate is a game-changer. By implementing these detailed strategies, your visually stunning tours and photographs will do more than just showcase properties; they'll engage, inform, and convert your audience, driving your marketing efforts toward unprecedented success. We happen to specialize in creating indoor drone tours here at Epic Drone Tours - reach out to us today to learn about how we can help you with these marketing strategies :)