20 Best Digital Marketing and Sales Ideas for Hotels to Crush Q4 2024

It's Q4 2024! It’s time to kick your marketing and sales into high gear. The holiday season is prime time for attracting guests (and group clients), and if you’re in charge of sales and marketing for a hotel, you need fresh, actionable ideas to boost bookings before the year wraps up. Let’s dive into 20 fresh ways to market and boost sales and bookings for the rest of Q4.

1. Create a Holiday Video Tour with Cinematic Drone Footage

There’s no better way to immerse potential guests in the festive atmosphere than with a beautifully shot video tour of your hotel’s holiday décor and amenities. Create a visually stunning video that showcases your hotel’s decorated lobby, festive restaurant, or holiday events with our lifestyle directorial expertise. Share it across your website, social media, and YouTube, and include a booking link at the end to encourage immediate action.

2. Run Google Ads for Holiday Hotel Searches

This time of year, travelers are actively searching for holiday stays. Target those searches with Google Ads tailored to holiday-themed keywords like “Christmas getaway,” “New Year’s Eve hotel packages,” or “family-friendly holiday hotel.” Make sure your ad visuals reflect your hotel’s festive side by incorporating seasonal photos or video clips.

3. Post Daily Instagram Reels Featuring Holiday Highlights

Short-form videos are a fantastic way to keep your social media feed fresh and engaging. Create daily Reels showing snippets of what makes your hotel magical during the holidays. From drone footage of your hotel lit up at night to quick clips of guests enjoying holiday-themed amenities, Reels will keep you front-of-mind for those considering a holiday getaway.

4. Leverage Retargeting Ads for Website Visitors

Sometimes potential guests need a little nudge to finalize their booking. Use retargeting ads on Facebook or Google to target people who have visited your website but didn’t book a room. Include a special offer in the ad, like a limited-time holiday discount or free breakfast, and link back to your booking page.

5. Create a Virtual Holiday Experience for Remote Guests

Host a live virtual holiday event, such as a drone tour of your hotel’s holiday décor or a behind-the-scenes look at how your team prepares for the festive season. Streaming these events on social media or your website adds value for guests who aren’t able to visit in person but might book later when they see how magical your hotel can be.

6. Use Influencers to Promote Your Holiday Packages

Partner with travel influencers or local content creators to showcase their experience at your hotel. Send them FPV drone footage of the property (especially decorated for the holidays) to help them promote your hotel to their followers. Influencers can create buzz and drive traffic to your website when they share their stay with their audience.

7. Create a Countdown to Holiday Events on Social Media

Start a daily countdown to your big holiday events (like a Christmas Eve party or New Year’s Eve celebration). Use posts, videos, and Stories to remind people about your special packages or holiday experiences, building excitement and urgency as the event approaches.

8. Optimize Your Website for Mobile Bookings

Make sure your website is mobile-friendly for holiday travelers who are booking last minute. Streamline the booking process and include festive visuals, such as drone footage or short videos, so users can experience the hotel before they book—all from their phones.

9. Run a Social Media Contest with a Holiday Stay Giveaway

Host a social media contest where followers can win a festive stay at your hotel. Encourage participants to enter by sharing your post, tagging friends, or using a holiday-themed hashtag. This contest will not only increase engagement but also boost your hotel’s visibility among new audiences.

10. Add Holiday Packages to OTA (Online Travel Agency) Platforms

Update your hotel’s listings on OTAs like Booking.com and Expedia to reflect your special holiday packages. Be sure to include compelling visuals, such as FPV drone videos or high-quality images, that capture the festive spirit and help your listing stand out.

11. Use Personalized Email Campaigns with Video Content

Email marketing remains one of the most effective ways to reach past guests. Create personalized holiday-themed emails that include short video clips of your hotel during the season—such as the Christmas tree lighting or an aerial shot of the property decked out for the holidays. Include offers like exclusive discounts or holiday add-ons to encourage bookings.

12. Run Facebook Lead Ads for Holiday Deals

Create Facebook lead ads offering holiday discounts or last-minute packages. Use short videos or drone footage to catch the viewer’s eye and invite them to enter their email for more information or to receive an exclusive offer. This builds your email list while promoting your holiday packages.

13. Utilize Chatbots for Instant Booking Assistance‍

Adding a chatbot to your website can help visitors with any questions they may have about bookings or holiday packages, especially if they’re browsing outside of business hours. Chatbots can guide users through the booking process, making it easier to convert website visitors into paying guests.

14. Use Google Analytics to Track & Adjust Campaigns‍

Make sure you’re using Google Analytics to track the performance of your digital marketing campaigns. Keep an eye on what’s driving the most traffic to your website and adjust your campaigns accordingly. If one ad or social post isn’t performing well, don’t be afraid to tweak it!

15. Create a Dedicated Holiday Landing Page with Video

Design a holiday-specific landing page that highlights all your festive offerings—events, packages, and special amenities. Include dynamic video content, such as drone footage of your holiday decorations, to make the page more engaging and immersive.

16. Boost Engagement with TikTok Videos

Create short, engaging TikToks featuring your hotel’s holiday activities. Use behind-the-scenes clips, guest experiences, or drone shots of your hotel during the festive season. TikTok’s algorithm is great for getting your content in front of new audiences, especially if it’s fun and festive.

17. Invest in YouTube Ads Featuring Drone Footage

YouTube is a fantastic platform for showcasing your hotel’s holiday charm. Run YouTube ads featuring FPV drone tours or cinematic clips of your hotel’s festive atmosphere, highlighting special offers for Q4. A visually stunning ad can grab attention and drive traffic to your site.

18. Highlight Local Holiday Events in Your Content

Create content around local holiday events happening near your hotel, such as Christmas markets or New Year’s Eve fireworks. Use drone footage to show the proximity of these events to your hotel, and how convenient and fun it would be for guests to stay with you.

19. Run Retargeting Ads on YouTube

For those who’ve previously watched your videos or visited your website, run retargeting ads on YouTube featuring a holiday-themed message or a video tour of your decorated hotel. This will keep your property in their mind as they finalize travel plans.

20. Use Pinterest to Share Holiday Visuals and Videos

Pinterest is a powerful platform for sharing travel-related content, especially during the holiday season. Post pins that link to your holiday offers and packages, using festive images and short drone video clips to attract pinners looking for vacation inspiration.

Your holiday sales and marketing success are just a click (or a drone flight) away!

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